Project Info:

Over the course of 10 days in collaboration with Scribe (the Mexican equivalent of the much loved Moleskine notebooks) and La Agencia Viva! & La Doble Vida, we created an interactive live action billboard high above the streets of Mexico City.

We created living quarters behind the billboard and installed an artist in residence who set about decorating the large blank billboard with illustrations requested by the public. People sent in requests via Twitter and the action was broadcast on social networks, webisodes and live streams from a bespoke micro site.

I was in charge of the design and managing of the principal platform where people could see their ideas come to life and follow the life of the artist and her guests in lifestream.
We got to have more than 70,000 users connected at the same time to see one of the most important Rock bands in Mexico, Molotov, play.

Project Details: