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GlowMark: Custom Fabric Label Brand Identity and Digital Experience

Project Overview: GlowMark is a customizable fabric label business based in Vancouver, offering high-quality fabric labels that allow customers to create personalized designs using their own artwork or GlowMark’s extensive design library. The brand focuses on artisans, crafters, and small businesses looking for durable and attractive labels for their products.

I was responsible for building the brand identity, developing the user-friendly design app, and creating the e-commerce website that streamlines the entire customization and purchasing process.

Brand Identity Creation:

For GlowMark, I wanted to capture the essence of creativity and personalization, which is central to the brand. Here’s what I developed:

  • Logo Design: I designed a modern, minimalist logo that represents precision and craftsmanship, with smooth, rounded typography to make it approachable yet professional.
  • Color Palette: I chose a versatile, vibrant color palette to highlight the brand’s energy and appeal to both crafters and small businesses. The colors were chosen to reflect a balance between playfulness and reliability.
  • Typography: I selected clean, legible fonts to maintain professionalism and enhance readability, both on labels and across the digital platform.

App Development:

GlowMark’s custom label design app was built with user experience in mind. Here’s how I approached the development:

  • Functionality: Users can upload their own images or choose from thousands of free cliparts available in the app. The app supports layering, adjusting colors, and text placement, making it easy for users to visualize and create their labels in real-time.
  • Design Flexibility: The app allows full creative control, from selecting fabric types and label sizes to customizing colors and gradients, ensuring each label is unique and tailored to the customer’s needs.
  • User-Friendly Interface: I ensured the design tool was simple to use, even for those with no design experience, while providing advanced options for professional designers.

Website Design:

The website was designed to offer a seamless, intuitive shopping experience, ensuring that customers can easily navigate through the customization process and make purchases effortlessly.

  • Responsive Design: The site is fully responsive, offering a smooth experience across desktop, tablet, and mobile devices.
  • E-Commerce Integration: I integrated a secure, user-friendly checkout system, allowing customers to save designs, track orders, and easily manage their shopping cart.
  • Visual Elements: I incorporated modern design principles with high-quality product imagery and a clean layout, ensuring the website not only looks great but is easy to navigate.