I’m Adriana Dreves, Designer & Front-end developer
I graduated with a degree in Visual Communication from the University of Communication (Universidad de la Comunicación) in Mexico City. Since then, I have worked in advertising and technology, leading design and digital marketing projects for major brands such as Coca-Cola, Scribe, and Omron, among others. I have also taught web design at Kinezis Art Lab, a prestigious design school in Mexico City.
Throughout my career, I have contributed to building the brand identities of several well-known Mexican and international companies from the ground up.
In recent years, I have focused on customer service and enjoyed my role as a flight attendant for Aeroméxico. During this time, I also engaged in e-commerce, successfully managing stores on platforms like Amazon, eBay, and Mercado Libre.
I am a responsible, dependable, and hardworking individual, and I firmly believe that continuous learning is what keeps us passionate and driven in life.
I remain passionate about my work and stay up-to-date with technology and industry trends to maintain and expand my skills.
I am currently seeking a long-term position in Vancouver, where I am legally eligible and available to work.
Blog
Name: Adriana Dreves
Email: amdreves@gmail.com
From: Mexico City
Currently residing: Richmond, BC. Canada
What I do
Graphic Design
Brand design, designs for printing, advertising and social campaigns.
Web Design
Design from mockups to a complete website or e-commerce depending on the client’s needs.
UI/UX Design
Use best practices and designs so that users of all levels have the best experience. Generating a positive perception of the final product.
Business Analysis
Identify business needs and determine solutions to problems or needs.
SEO Marketing
Improve the positioning of a website in the list of results of the most important search engines.
Embroidery and print on garment digitalizing and production
Design from scratch and digitalize any design for embroidery or print on garment.
Resume
My Education
2007 – 2011
Visual Communication Bachelor Degree
Universidad de la Comunicación
I studied Visual Communication with a focus on design for advertising and film at the University of Communication in Mexico City (uc.edu.mx). My favorite subjects were creativity, photography, and graphic design, which allowed me to explore innovative visual storytelling and design techniques. In creativity, I learned to think outside the box; photography taught me to capture stories through images, and graphic design helped me blend these skills into compelling visual messages across different media.
2010 – 2011
Diploma course on Web design
eduMac Digital & Arts School
I gained advanced-level skills in website programming using HTML, CSS, and JavaScript through my studies at Edumac (edumac.com.mx). Since then, my passion for web development has driven me to continuously upgrade my skills, staying current with new tools and techniques. This foundation has allowed me to create responsive and dynamic websites that enhance both functionality and user experience. I’ve applied these skills to various personal and professional projects, always striving to improve and innovate.
february 2012 – april 2012
Diploma course PHP & MySQL
Mediatech Training Center
I learned the basics of working with PHP and MySQL, giving me an understanding of back-end development tasks like simple database management and server-side scripting.
february 2015 – april 2015
Diploma course Django
DEV.F Learn the technology superpower.
I learned the basics of working with Python and the Django framework through my studies at Devf (devf.la), gaining foundational knowledge in back-end development and web application frameworks.
may 2015 – july 2015
UX Bootcamp
DEV.F Learn the technology superpower.
Through my studies at Devf (devf.la), I developed a strong understanding of creating and enhancing user interactions in digital environments. This experience not only taught me the importance of user-friendly design but also inspired me to continuously update my skills and knowledge to stay ahead in the ever-evolving tech landscape.
Proficiency
I have acquired this knowledge driven by curiosity, a passion for learning, and the need to apply it to both my work and hobbies. I firmly believe that we never stop discovering new things, so I am always open to learning new processes, programs, software, and perspectives.
My Experience
2009 – 2013
Jr. Web Designer
InSitu Inhouse University Advertising Agency
While studying at the University of Communication, I had the exciting opportunity to collaborate with my team on designing and publishing all digital communication materials across various digital and print platforms. This hands-on experience allowed me to apply what I was learning in the classroom to real-world projects, making my education even more meaningful.
We worked tirelessly to create visually engaging content that captured the essence of our university’s brand and effectively communicated our messages. Balancing my studies with this role not only enhanced my skills in digital design and communication but also sparked my passion for creating compelling narratives that resonate with audiences.
2012 – 2014
HTML CSS3 instructor
Kinezis Art Lab
I served as an instructor of HTML and CSS at a prestigious design school in Mexico City, where I had the privilege of teaching a diverse group of professionals from various fields. This role allowed me to share my passion for web development while helping students build their foundational skills in coding. I enjoyed tailoring my teaching approach to suit the unique backgrounds and needs of each student, fostering a collaborative learning environment where creativity and technical proficiency flourished.
2013 – 2013
Digital Project Manager
Bonobo Digital
As a Digital Project Manager at a programming agency, I directed advertising and digital products for an above-the-line (ATL) and below-the-line (BTL) agency. I was responsible for managing digital products at all stages of development, ensuring seamless collaboration between teams and timely delivery. My successful performance and ability to drive results led the ATL and BTL agency to hire me directly, recognizing my contributions and commitment to excellence.
2013 – 2015
Digital Project Manager
Agencia Viva
I was responsible for overseeing all digital campaigns at the ATL and BTL agency, where I not only managed strategies but also stepped in to assist with design work during peak periods. My time there was particularly rewarding, as we became the first small agency in Latin America to win Cannes Lion Award for Best Outdoor Advertising Campaign, among other prestigious awards. I take immense pride in having been part of a team that achieved such recognition, reflecting our creativity and dedication.
2016 – 2018
Digital Marketing Manager
OH POMP! Jeans
I led the digital marketing and design efforts for the first online store of a prestigious jeans brand in Mexico. My primary focus was on growing the brand’s social media presence, transforming its following from just a few hundred to over one hundred thousand engaged followers. This experience allowed me to blend creativity with strategic marketing, driving brand awareness and fostering a vibrant online community around the product.
2018 – 2021
Web designer & E-commerce Manager
Freelance
While working as a flight attendant for the largest airline in my country, I simultaneously pursued freelance web design, managing various online stores on major e-commerce platforms in Mexico, such as Amazon and Mercado Libre. This dual role allowed me to leverage my creativity and technical skills, balancing my passion for design with the demands of my aviation career.
2019-2023
Flight Attendant
Aeromexico
I worked for the largest airline in my home country, where I honed my customer service, first aid, and safety skills. This experience enhanced my ability to communicate effectively and manage high-pressure situations, which are invaluable in web design and marketing. The customer-focused mindset I developed allows me to create user-centered designs and marketing strategies. Additionally, my role required strong project management skills to ensure seamless service delivery, making me adept at coordinating tasks and collaborating with diverse teams.
2020-2022
Semillita
Business owner and seller
During the COVID-19 pandemic, the airline where I worked as a flight attendant laid me off due to a significant decline in flight demand. In response, I seized the opportunity to launch a successful business specializing in plants, flowers, and decorations, located in one of Mexico City’s most renowned neighborhoods. My marketing and selling skills played a crucial role in its success, allowing me to effectively promote my offerings and connect with customers. Eventually, I decided to close the business to relocate to Canada because I found the love of my life. While awaiting my permanent residence approval, I embraced new opportunities and experiences in this beautiful country. This journey not only enhanced my business management and customer relations skills but also deepened my personal fulfillment.
Get in touch
Awards & Recognition
- Cannes Lions – Bronze – ScribeBilboard 2014 Associated with La Agencia Viva! Find out more!
- FIAP – Outdoor – Silver – ScribeBillboard Don’t miss this!
- Google Awards– Best use of creative media for Google platforms – What is well done makes good, Sidral Mundet Check it out here
- Ojo de Ibero-America – PR – Bronze – ScribeBillboard Take a look at this!
- Sol de San Sebastián – Exteriors – Bronze – ScribeBillboard