Project Info:

Mundet is a refreshing apple soft drink that originated in Mexico and is now part of the Coca-Cola family.

In 2012, its sales were primarily concentrated in central Mexico. To expand its reach nationwide, we launched the campaign “Well Done Does Well.” This initiative featured a series of 11 YouTube capsules showcasing Mexicans who exemplify excellence in their crafts.

A key highlight of this campaign was the creation of the first Brand Channel in Latin America, allowing users to upload their own real-time contributions of what they considered to be “well done” in Mexico. From this engagement, we developed a geolocated Masthead that showcased local achievements, leading to over 3 million impressions in just one day. This campaign also earned us a Google Award for Best Use of a Creative Platform.

I played a significant role in the brainstorming process, particularly focusing on the Masthead, and I designed both the Masthead and the Brand Channel.

Project Details:

• Client:Sidral Mundet, a Coca Cola brand
• Industry:Soda Production Industry in Mexico
• Technologies:HTML, CSS & JavaScript
• Date:Aug 2013